From start to finish, selling a new home is a very involved process. Home shoppers expect guidance and reassurance, but most importantly they want it to be on their terms. This can be difficult to navigate and there are several common pitfalls over the course of a new home journey. But if you know the problem ahead of time and implement a scalable, repeatable solution then you can avoid these potential conflicts.

There are few sales cycles more arduous than that of new homes. Due to the nature of such a large-scale investment, purchasing a new home requires an extensive courting process. Over the course of this journey, there are inevitably bumps along the road. Luckily, there are tools at your disposal to help overcome these obstacles and give your home shoppers the experience they crave.

Technological innovations are always on the rise, and they continue to grow in popularity through the years. What once were features used exclusively on the most advanced homes are becoming more accessible to the masses today. This shift indicates that while these features were historically considered luxury upgrades, they are now becoming expectations for modern home shoppers. But is it worth it for you to build smart homes? Yes — and not just to keep your homebuyers happy — the technology can help you manage the historic lead volumes during the sales process. Here’s how.

On the heels of noted achievements at The Nationals earlier this year, UTour continues its win streak at the Maryland Building Industry Association’s 2020 MAX Awards. The Maryland Awards of Excellence program recognizes outstanding accomplishments within the homebuilding industry. In competition with some of the best and brightest, UTour pulled away to take home two top awards in the Marketing category.

The current new home buying process is outdated and full of friction points that cause many potential home buyers to abandon their new home search or purchase a resale home. Driven by COVID-19’s lasting impact on consumer behavior, the importance of a “self-service” and “no-contact” experience makes self-guided home tours a critical sales tool for home builders.

After taking note of changing consumer behavior and having to adapt to the added pressure of selling new homes safely during a pandemic, your company might be one of many that have invested in self-guided home tours this past year. Congratulations! But now, like many, you might find yourself responsible for incorporating this self-service option into your sales funnel. Stress not — UTour is here to help.  

With some of the biggest names in home building and resale homes alike adopting self-guided home tours, it’s clear that self-service solutions are quickly becoming the norm for how people shop for a home. Today, builders across North America are allowing shoppers to self-tour their models and inventory homes to great acclaim. But — like with anything in customer service — along with every solution, a new challenge is sure to emerge. How can a builder ensure each home shopper receives a consistent, quality experience during the self-guided tour? How can a builder control the flow of information that their shoppers are receiving as they go about their tour unassisted?

From seeking a digital-first experience for browsing new home plans to signing remote contracts, today’s new home buyer behavior is often boiled down to one driving attribute — sales avoidance. It’s how they prefer to shop for everything else, so why not a new home? Most buyers, and especially millennial homebuyers, do not want to go through a one-on-one siloed experience with a salesperson. They want instant access. They want convenience. They want transparency. That’s where UTour comes in, providing instant access to schedule and tour a home on their terms.  

Self-guided new home tour revolutionaries UTour and AtlasRTX have just launched TourRTX, a comprehensive new AI chatbot tool that takes communication with potential buyers to the next level. 

When the nation was thrust into social distancing in early 2020, few homebuilders were prepared. The home shopping experience that consumers demand had already begun to shift, but COVID-19 and the necessity of social distancing accelerated the process.