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UTour Digital Media Team

UTour Digital Media Team


Recent posts by UTour Digital Media Team

1 min read

Industry Problems, Solved: Trying to Get More Foot Traffic?

By UTour Digital Media Team on Jul 20, 2021 9:54:49 AM

Home shoppers seek an immersive experience, and builders must provide more active involvement than any other industry requires. This translates to consistent outreach and deliberate, meaningful touchpoints with the home shopper every step of the way. Even still, there are some friction points throughout the process. It’s the responsibility of the builder to overcome these for a seamless sales experience.

Topics: self-guided tours proptech new home marketing
1 min read

Industry Problems, Solved: Still Catering to COVID-Conscious Shoppers?

By UTour Digital Media Team on Jul 14, 2021 9:25:04 AM

New homes already have a lengthy sales funnel. Couple this with the unique expectations of each home shopper and you get a dynamic where potential issues can easily arise if not careful. While hurdles in the sales process are common, they are also avoidable. By implementing additional protocol ahead of time, you can ensure a more positive overall experience — both for your home shoppers and your sales team.

Topics: self-guided tours proptech new home marketing
2 min read

Industry Problems, Solved: Struggling to Staff Your Model Home?

By UTour Digital Media Team on Jul 9, 2021 12:46:52 PM

From start to finish, selling a new home is a very involved process. Home shoppers expect guidance and reassurance, but most importantly they want it to be on their terms. This can be difficult to navigate and there are several common pitfalls over the course of a new home journey. But if you know the problem ahead of time and implement a scalable, repeatable solution then you can avoid these potential conflicts.

Topics: self-guided tours proptech new home marketing
1 min read

Industry Problems, Solved: Feeling Overwhelmed by Today’s Hot Market?

By UTour Digital Media Team on Jul 7, 2021 9:39:38 AM

There are few sales cycles more arduous than that of new homes. Due to the nature of such a large-scale investment, purchasing a new home requires an extensive courting process. Over the course of this journey, there are inevitably bumps along the road. Luckily, there are tools at your disposal to help overcome these obstacles and give your home shoppers the experience they crave.

Topics: self-guided tours proptech new home marketing
1 min read

Smart Homes & Self-Guided Tours: Are They the Best Investment for Builders?

By UTour Digital Media Team on Jun 17, 2021 1:42:15 PM

Technological innovations are always on the rise, and they continue to grow in popularity through the years. What once were features used exclusively on the most advanced homes are becoming more accessible to the masses today. This shift indicates that while these features were historically considered luxury upgrades, they are now becoming expectations for modern home shoppers. But is it worth it for you to build smart homes? Yes — and not just to keep your homebuyers happy — the technology can help you manage the historic lead volumes during the sales process. Here’s how.

Topics: self-guided tours proptech smart homes
2 min read

UTour Earns Two New Awards of Excellence

By UTour Digital Media Team on May 24, 2021 2:21:47 PM

On the heels of noted achievements at The Nationals earlier this year, UTour continues its win streak at the Maryland Building Industry Association’s 2020 MAX Awards. The Maryland Awards of Excellence program recognizes outstanding accomplishments within the homebuilding industry. In competition with some of the best and brightest, UTour pulled away to take home two top awards in the Marketing category.

Topics: self-guided tours awards
2 min read

Using Self-Guided Tours to Manage Increasing Demand from Potential Buyers

By UTour Digital Media Team on May 17, 2021 12:22:17 PM

The current new home buying process is outdated and full of friction points that cause many potential home buyers to abandon their new home search or purchase a resale home. Driven by COVID-19’s lasting impact on consumer behavior, the importance of a “self-service” and “no-contact” experience makes self-guided home tours a critical sales tool for home builders.

Topics: self-guided tours tourrtx UTour Voice
3 min read

Transitioning to Self-Guided Tours: How to Get Your OSC Team Up to Speed

By UTour Digital Media Team on Apr 21, 2021 12:21:33 PM

After taking note of changing consumer behavior and having to adapt to the added pressure of selling new homes safely during a pandemic, your company might be one of many that have invested in self-guided home tours this past year. Congratulations! But now, like many, you might find yourself responsible for incorporating this self-service option into your sales funnel. Stress not — UTour is here to help.  

Topics: new home marketing osc
3 min read

Which Self-Guided Tour Enhancement Is Best for Your Business?

By UTour Digital Media Team on Apr 16, 2021 12:49:07 PM

With some of the biggest names in home building and resale homes alike adopting self-guided home tours, it’s clear that self-service solutions are quickly becoming the norm for how people shop for a home. Today, builders across North America are allowing shoppers to self-tour their models and inventory homes to great acclaim. But — like with anything in customer service — along with every solution, a new challenge is sure to emerge. How can a builder ensure each home shopper receives a consistent, quality experience during the self-guided tour? How can a builder control the flow of information that their shoppers are receiving as they go about their tour unassisted?

Topics: self-guided tours proptech new home marketing tourrtx UTour Voice
2 min read

Overcoming Sales Avoidance with UTour Voice

By UTour Digital Media Team on Feb 25, 2021 12:15:52 PM

From seeking a digital-first experience for browsing new home plans to signing remote contracts, today’s new home buyer behavior is often boiled down to one driving attribute — sales avoidance. It’s how they prefer to shop for everything else, so why not a new home? Most buyers, and especially millennial homebuyers, do not want to go through a one-on-one siloed experience with a salesperson. They want instant access. They want convenience. They want transparency. That’s where UTour comes in, providing instant access to schedule and tour a home on their terms.  

Topics: new home marketing UTour Voice