With some of the biggest names in home building and resale homes alike adopting self-guided home tours, it’s clear that self-service solutions are quickly becoming the norm for how people shop for a home. Today, builders across North America are allowing shoppers to self-tour their models and inventory homes to great acclaim. But — like with anything in customer service — along with every solution, a new challenge is sure to emerge. How can a builder ensure each home shopper receives a consistent, quality experience during the self-guided tour? How can a builder control the flow of information that their shoppers are receiving as they go about their tour unassisted?
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From seeking a digital-first experience for browsing new home plans to signing remote contracts, today’s new home buyer behavior is often boiled down to one driving attribute — sales avoidance. It’s how they prefer to shop for everything else, so why not a new home? Most buyers, and especially millennial homebuyers, do not want to go through a one-on-one siloed experience with a salesperson. They want instant access. They want convenience. They want transparency. That’s where UTour comes in, providing instant access to schedule and tour a home on their terms.