In the dynamic landscape of today's real estate market, blending cutting-edge technology with unparalleled customer service is not just a passing trend, but a groundbreaking revolution. UTour is leading this transformation, providing an innovative, tech-centric approach to self-guided home tours. UTour empowers home shoppers, placing the reins of their journey firmly in their own hands. This flexibility and ease of process redefine the self-touring experience. However, the real game-changer lies in UTour's pioneering AI Assistants.

The current new home buying process is outdated and full of friction points that cause many potential home buyers to abandon their new home search or purchase a resale home. Driven by COVID-19’s lasting impact on consumer behavior, the importance of a “self-service” and “no-contact” experience makes self-guided home tours a critical sales tool for home builders.

With some of the biggest names in home building and resale homes alike adopting self-guided home tours, it’s clear that self-service solutions are quickly becoming the norm for how people shop for a home. Today, builders across North America are allowing shoppers to self-tour their models and inventory homes to great acclaim. But — like with anything in customer service — along with every solution, a new challenge is sure to emerge. How can a builder ensure each home shopper receives a consistent, quality experience during the self-guided tour? How can a builder control the flow of information that their shoppers are receiving as they go about their tour unassisted?

From seeking a digital-first experience for browsing new home plans to signing remote contracts, today’s new home buyer behavior is often boiled down to one driving attribute — sales avoidance. It’s how they prefer to shop for everything else, so why not a new home? Most buyers, and especially millennial homebuyers, do not want to go through a one-on-one siloed experience with a salesperson. They want instant access. They want convenience. They want transparency. That’s where UTour comes in, providing instant access to schedule and tour a home on their terms.  

Self-guided new home tour revolutionaries UTour and AtlasRTX have just launched TourRTX, a comprehensive new AI chatbot tool that takes communication with potential buyers to the next level.