There are few sales cycles more arduous than that of new homes. Due to the nature of such a large-scale investment, purchasing a new home requires an extensive courting process. Over the course of this journey, there are inevitably bumps along the road. Luckily, there are tools at your disposal to help overcome these obstacles and give your home shoppers the experience they crave.

After taking note of changing consumer behavior and having to adapt to the added pressure of selling new homes safely during a pandemic, your company might be one of many that have invested in self-guided home tours this past year. Congratulations! But now, like many, you might find yourself responsible for incorporating this self-service option into your sales funnel. Stress not — UTour is here to help.  

With some of the biggest names in home building and resale homes alike adopting self-guided home tours, it’s clear that self-service solutions are quickly becoming the norm for how people shop for a home. Today, builders across North America are allowing shoppers to self-tour their models and inventory homes to great acclaim. But — like with anything in customer service — along with every solution, a new challenge is sure to emerge. How can a builder ensure each home shopper receives a consistent, quality experience during the self-guided tour? How can a builder control the flow of information that their shoppers are receiving as they go about their tour unassisted?

From seeking a digital-first experience for browsing new home plans to signing remote contracts, today’s new home buyer behavior is often boiled down to one driving attribute — sales avoidance. It’s how they prefer to shop for everything else, so why not a new home? Most buyers, and especially millennial homebuyers, do not want to go through a one-on-one siloed experience with a salesperson. They want instant access. They want convenience. They want transparency. That’s where UTour comes in, providing instant access to schedule and tour a home on their terms.  

When the nation was thrust into social distancing in early 2020, few homebuilders were prepared. The home shopping experience that consumers demand had already begun to shift, but COVID-19 and the necessity of social distancing accelerated the process.