UTour’s builder partners know that the 60-minute self-guided tour has been our standard offering since launching. But just because something is tried and true doesn’t mean we’re going to stop innovating. 

Recently, we’ve been seeing more and more builders supplementing their model home staffing with self-guided tours — enabling UTour for safe, self-guided tour availability after normal sales center hours. While going fully self-service is not for everyone, it’s been a successful evolution for many homebuilders in a variety of markets. So successful in fact, that builders want to offer a greater number of tour availability each day in order to reach more home shoppers. 

So we’re introducing a new, shorter tour time that will let you maximize every minute. We just launched our 30-minute self-tour duration option. Here’s what you need to know about the new feature: 

Home shoppers seek an immersive experience, and builders must provide more active involvement than any other industry requires. This translates to consistent outreach and deliberate, meaningful touchpoints with the home shopper every step of the way. Even still, there are some friction points throughout the process. It’s the responsibility of the builder to overcome these for a seamless sales experience.

There are few sales cycles more arduous than that of new homes. Due to the nature of such a large-scale investment, purchasing a new home requires an extensive courting process. Over the course of this journey, there are inevitably bumps along the road. Luckily, there are tools at your disposal to help overcome these obstacles and give your home shoppers the experience they crave.