Most (if not all) homebuilder sales teams have struggled with staffing model home or community sales centers at some point. From sudden departures to unexpected sick days, keeping your model home staffed and ready for home shoppers 7 days a week is no small feat — especially during the unprecedented “Great Resignation” experienced over the past year.
Luckily, model homes no longer have to be staffed daily to cater to modern home shoppers. By enabling self-guided tour technology in your model home, visitors can independently explore without a sales representative present — even before or after normal sales center hours.
A Positive Experience for Your Shoppers
One of the key elements of traditional guided model home tours is having the sales representative share details about the home and community while leading the home shopper through the model. This important experience is also included in self-guided tours, although reimagined to utilize technology instead.
During self-guided tours, your visitors can get more information in a number of ways. You can set up and integrate a virtual assistant using smart home devices in different rooms. This will allow home shoppers to interact during the tour and receive audible answers to their questions.
Another option is utilizing the self-tour text assistant, which can conduct the same automated, builder-approved Q&A via SMS text on the visitor’s smartphone. This platform also allows home shoppers to continue engaging via text even after the self-guided tour ends.
The A.I. voice and text technologies are able to connect the home shopper to the builder’s team as requested. And, you can personalize these messages — and see all self-tour data — directly in your UTour dashboard.
A Positive Experience for Your Sales Team
Once self-guided touring is activated in the models and inventory homes, you will also start seeing the benefits it brings to your sales team as well. And being able to utilize self-guided tours in your model home when your sales associates have the day off is only the start of what’s possible with this technology.
You can also implement self-guided touring before and after standard model sales center hours. The reality is that 10am to 6pm doesn’t work for a lot of modern home shoppers. Increasing your hours of availability can help you cast a wider net and reach a new segment of home shoppers who otherwise may have never visited on site.
UTour’s fully-integrated platform will also make life easier for your sales managers. They’ll have access to all of your visitor data, which can also be seamlessly connected to your CRM. Even home security will be handled through our integrations with leading security platforms such as Alarm.com, ADT and Resideo. The added peace of mind will be priceless for everyone on your team.
Because of self-guided tours, your sales representatives will have more time to dedicate to top prospects looking to transact. UTour will take care of new leads entering the sales funnel by allowing them to explore the early stages of the new home sales process independently on their own schedule. When they reach your sales team, home shoppers will have already completed their initial discovery and ready to take next steps.