Integrated
Technology

When the COVID-19 pandemic began, homebuilders had to reevaluate and shift technology priorities from “nice to have” to “must have.” This included self-guided tours, which had always been on our roadmap at Mattamy, but we weren’t sure when we would be able to implement them. That’s where UTour came in.

The UTour team went above and beyond to get us onboarded, offering ample support and training for our entire team. They made sure we were fully prepared prior to launch.

UTour’s platform is very intuitive and easy to use, and UTour has also created an automated follow-up campaign to help Mattamy Homes stay closely connected with our self-touring customers.

The UTour development team has been extremely responsive to our requests for updates. They’ve worked diligently to continuously enhance the platform’s functionality, making it clean and easy to use for our admins and local teams at every level.

UTour has allowed us to improve the home shopping experience and has made things easier for our internal team as well as the home shopper. And we’re already seeing results. Allowing prospective homebuyers to self-tour our homes has resulted in 33 sales so far.

Most notably, we were able to sell a multi-million dollar home that hadn’t had activity in months.

We could not be more pleased with the addition of UTour. It has quickly become a proven tool — our very first tour resulted in a sale! From the set-up process to the launch, the team was extremely responsive and helpful. The integration with our CRM and the built-in UTour follow-up has been seamless.

We chose UTour over other self-tour options because of the smart design and functionality it offered. It is clear that the developers carefully considered the needs of homebuilders, including CRM integrations, home listing integrations, security integrations and follow-up. They thought of everything!

One of the most exciting aspects of UTour has to be the reporting — it is easy to analyze and customize the tour data. UTour has been a game changer and we have seen steady tour demand outside of our normal office hours. Plus, the real-time updates make it easy for our team to stay informed and prepared for each tour.

If you make one investment in new technology this year, I would highly recommend UTour.

Our sales process has become more streamlined and we’ve seen overall improvements since partnering with UTour. They offered a straightforward integration with Lasso, our CRM system, so our sales team was able to adapt quickly and identify key prospects.

Through self-touring, home shoppers are able to qualify us as a suitable builder for them, accelerating the traditional sales process. UTour allows us to meet the demands of modern home shoppers and create a personalized buying experience.

We’re seeing our prospects connect on an emotional level — without a salesperson present. We recently had two sales conversions where the shopper began their journey with a self-tour and later came directly to our sales team ready to purchase a similar floor plan.

UTour has supercharged sales team productivity.

UTour is a safe, trusted system that has increased our efficiency immensely. Especially throughout COVID-19, it’s been an essential tool that’s helped us safely accommodate social distancing protocol while continuing to serve our customers. It’s really helped control traffic in our main model.

Their platform is user-friendly for both our home shoppers and sales team to navigate. On the backend, information was pulled in directly from our website. UTour also integrated flawlessly with our CRM system to ensure all of our new leads were logged into Lasso.

With self-guided tours, it’s like we have a silent salesperson always working to capture . And our home shoppers love the additional freedom to experience our homes after hours when site agents aren’t there. It’s been a win-win.

The UTour team has answered all of our questions diligently and thoroughly — WONDERFUL customer service!