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An Evolution of Innovation

UTour’s roots date back to 2018, growing from a collaboration between NDG Communications, a leading agency in residential real estate marketing, and one of its most forward-thinking clients.
NDG developed a system for unattended access tours, an idea that at the time was almost entirely in the world of rental properties. The effort was the first of its kind in the new home industry. With each success, the self-guided home tour experience grew and evolved until UTour was born, created to meet the demands of today’s modern home shopper.
Now UTour represents the industry’s most robust on-demand self-tour solution, bolstered by integrations and partnerships with global leaders in new home marketing, automation, security and sales. UTour is also integrating advanced AI technology to enhance the experience during and after each tour. So UTour’s homebuilder clients — including a collection of Builder 100 companies — enjoy a full, multifaceted service that ranges from setup and promotion to tour execution and follow-up nurturing.

In January 2020, UTour entered into a partnership with Builders Digital Experience (BDX) to provide self-guided tours to BDX Consortium builders and homebuilder clients including its new home listings service, UTour also entered into a partnership with in October 2020, making UTour the only self-guided home tour solution to offer integrated security for homebuilders.

The Team




Tom Nelson

Tom established NDG Communications, a nationally recognized advertising and marketing agency, in 2002 with a vision of combining his passions of branding, marketing, advertising and residential real estate to help builders and developers grow their customer bases to sell more homes. NDG is also an award-winning digital innovator developing technology solutions for homebuilders including mobile applications, CRM/CMS platforms and sales and marketing AI technologies. For years, Tom has been influential in helping shape the marketing strategies for builders and developers around the country and now he has taken his expertise in home building and is the founding partner of UTour. Tom is an active member of NAHB, NVBIA, MBIA and WMSMC.

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Jonathan Stovall

With over 25 years in the security and smart home industry, Jonathan founded Bethesda Systems in 2001, a multi-million dollar automation company based in Maryland. The company focuses on reliable and easy-to-use technology in the home and workplace specializing in high-end customization and customer service. With the advent of residential IoT products and the desire of innovative production homebuilders to add smart home features to their home designs, Stovall launched Energy Squad in 2013 to assist builders and property managers with standardization, scale and service. Since 2011, Stovall has proudly served on the Consumer Technology Association's Smart Home Division Board of Directors.



Dax Eckel

Director of Operations

Having spent the last eight years in homebuilder marketing as Vice President of Operations for NDG Communications, Dax has coordinated the day-to-day operations of UTour since its inception. He is in charge of overseeing the development of technology that is used by homebuilders and incorporated into the homes, as well as managing and growing the essential integrations with industry-leading third-party vendors and partners.


Jay Wilson

Director of Technology, Access Operations

Jay leads all efforts in developing, integrating and executing essential technology for every segment of the UTour platform. He works closely with UTour’s internal team, clients and third-party vendors to ensure seamless integration that creates an ideal experience for home shoppers.


Gino Hefner

Director of Technology, Voice Operations

Gino has been making smart home integrations happen since 2007 and co-founded Energy Squad with Jonathan in 2013. Leading Energy Squad’s Builder Program including customer support and managing tech support for its smart home and access control platforms, Gino also managed Energy Squad’s portfolio with Amazon Alexa – coordinating the Amazon Roadshow and working hand-in-hand with Amazon on VIP integration projects.


Hillary Welch

Client Success Manager

Hillary works closely with UTour clients to ensure a strong, cohesive relationship and serve as the clients guide as they integrate the UTour platform into their marketing and sales strategies. She brings years of experience serving large regional and national homebuilder clients, including K. Hovnanian Homes. Hillary is a detail-oriented partner, skilled at anticipating the needs of her clients and providing clear communication and timely solutions.