When surveyed, 79% of new construction buyers agree that the only way to understand the layout of a home is to see it in-person. Of those surveyed, 70% also indicated that it would be easier to unlock properties with their phone and tour them in-person on their own time — up from 64% reported in 2020. (Source: Zillow New Construction Consumer Housing Trends Report 2021)
These statistics reinforce what we already know to be true about the growing demands of today’s home shoppers and UTour can help you deliver on these expectations.
According to Zillow’s New Construction Consumer Housing Trends Report 2020, 59% of new home buyers prefer to tour homes in-person before making a purchase decision and 64% agree that it would be easier for them to self-tour homes on their own time. Per Zillow, this is “an indication that they also prefer to tour without an agent or sales rep when experiencing a home for the first time.” UTour is a critical tool for homebuilders to increase sales efficiently through more in-person, “no-contact” self-guided tours after normal sales hours.
Due to unprecedented market conditions, many builders are past capacity and unable to meet demand. UTour can keep home shoppers engaged while giving your sales team more time to handle in-person appointments.
Quality sales professionals are difficult to find. Many talented sales people won’t consider working for a builder as they don’t want to work weekends. UTour fills gaps in the schedule, offering tours without the sales team present.
Even with the height of the pandemic behind us, COVID-19 has triggered a lasting impact on consumer behavior. Home shoppers’ expectations for a safe, no-contact experience still remain — and UTour can deliver.
Ready to embrace the innovative technology that today’s home shoppers expect? Use the free resources below to learn how UTour is designed to make life easier for both home shoppers and homebuilders. It’s exciting and intuitive, and our team is available to help every step of the way.