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An On-Demand, Interactive Self-Tour Experience


The Convenience Home Shoppers Want.
The Solution Sales Teams Deserve.

 

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Exceed the Expectations of Modern Home Shoppers

When surveyed, 79% of new construction buyers agree that the only way to understand the layout of a home is to see it in-person. Of those surveyed, 70% also indicated that it would be easier to unlock properties with their phone and tour them in-person on their own time — up from 64% reported in 2020. (Source: Zillow New Construction Consumer Housing Trends Report 2021)

These statistics reinforce what we already know to be true about the growing demands of today’s home shoppers and UTour can help you deliver on these expectations.

How It Works

Exceed the Expectations of Modern Home Shoppers

According to Zillow’s New Construction Consumer Housing Trends Report 2020, 59% of new home buyers prefer to tour homes in-person before making a purchase decision and 64% agree that it would be easier for them to self-tour homes on their own time. Per Zillow, this is “an indication that they also prefer to tour without an agent or sales rep when experiencing a home for the first time.” UTour is a critical tool for homebuilders to increase sales efficiently through more in-person, “no-contact” self-guided tours after normal sales hours.


How It Works

Today's Homebuyer Expects:


More Convenience

Less Sales Pressure

"No-Contact" Experience


How It Works

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Today's Homebuyer Expects:


More Convenience

Less Sales Pressure

“No-Contact” Experience

 

How It Works

 

 

Industry Problems, Solved by UTour

Volume_of_Interest

Overwhelming Volume of Interest

 

Due to unprecedented market conditions, many builders are past capacity and unable to meet demand. UTour can keep home shoppers engaged while giving your sales team more time to handle in-person appointments.

Staffing_and_Scheduling_Issues

Staffing and Scheduling Issues

 

Quality sales professionals are difficult to find. Many talented sales people won’t consider working for a builder as they don’t want to work weekends. UTour fills gaps in the schedule, offering tours without the sales team present.

COVID-19

Lingering COVID-19 Concerns

 

Even with the height of the pandemic behind us, COVID-19 has triggered a lasting impact on consumer behavior. Home shoppers’ expectations for a safe, no-contact experience still remain — and UTour can deliver.

 

 

Rising to the Top at
The Nationals 2021

UTour Earns Silver Awards
in Two Categories:

Best Use of Technology

Best Marketing Promotion by Supplier or Industry Partner

Read More

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Rising to the Top at
The Nationals 2021

UTour Earns Silver Awards
in Two Categories:

Best Use of Technology

Best Marketing Promotion by Supplier or Industry Partner

Read More

utour_atlas_chatbot-updated-css

Announce Enhanced Integrations

TourRTX Platform Features Automated Chatbot Follow-Up to Engage Shoppers

 

Read More

Self-Tour Online Guides & Resources


Ready to embrace the innovative technology that today’s home shoppers expect? Use the free resources below to learn how UTour is designed to make life easier for both home shoppers and homebuilders. It’s exciting and intuitive, and our team is available to help every step of the way.

 

See the Home Shopper Experience
See the Homebuilder Experience
OSC Guide to Self-Guided Home Tours
Guide to Model Home Self-Tours

Among the Homebuilders Tapping into the Power of UTour:

 

35-TaylorMorrison 21-MeritageHomes 16-KHovnanianHomes 3-BeazerHomes 43-TripointeHomes 20-MattamyHomes 36-StanleyMartinHomes 9-DreesHomes 30-SheaHomes 4-BrookfieldResidential 1-AHADreamHomes 2-Averton 5-Cantiro 6-CarusoHomes 7-ChesapeakeHomes 8-CothranHomes 9-DaytonaHomes 10-Empire 11-EYA 12-FlemingCommunities 14-HomesByAvi 15-HubbellHomes 13-IveyHomes 14-JagoeHomes 15-TheJonesCompany 17-LaffertyCommunities 18-LandmarkHomes 19-MarnellaHomes 22-MurphyHomes 23-NealCommunities 24-OnyxEast 25-PanhandleHomes 26-ParksideBuilders 27-RegalBuilders 31-RohitCommunities 28-SAndAHomes 29-Scale 34-ShaneHomes 31-Simmons 32-SitterleHomes 33-StreetsideDevelopments 34-Stylecraft 40-TimOBrianHomes 43-ValueBuildHomes 36-WeaverHomes 37-WilliamRyanHomes 38-WindsongProperties 39-Wormald
When the COVID-19 pandemic began, homebuilders had to reevaluate and shift technology priorities from “nice to have” to “must have.” This included self-guided tours, which had always been on our roadmap at Mattamy, but we weren’t sure when we would be able to implement them. That’s where UTour came in.
The UTour team went above and beyond to get us onboarded, offering ample support and training for our entire team. They made sure we were fully prepared prior to launch.
UTour’s platform is very intuitive and easy to use, and UTour has also created an automated follow-up campaign to help Mattamy Homes stay closely connected with our self-touring customers.
— Brigette Fahl, Marketing Manager at Mattamy Homes
The UTour development team has been extremely responsive to our requests for updates. They’ve worked diligently to continuously enhance the platform’s functionality, making it clean and easy to use for our admins and local teams at every level.
UTour has allowed us to improve the home shopping experience and has made things easier for our internal team as well as the home shopper. And we’re already seeing results. Allowing prospective homebuyers to self-tour our homes has resulted in 33 sales so far.
Most notably, we were able to sell a multi-million dollar home that hadn’t had activity in months.
— Trish Welch at K. Hovnanian Companies, LLC
We could not be more pleased with the addition of UTour. It has quickly become a proven tool — our very first tour resulted in a sale! From the set-up process to the launch, the team was extremely responsive and helpful. The integration with our CRM and the built-in UTour follow-up has been seamless.
We chose UTour over other self-tour options because of the smart design and functionality it offered. It is clear that the developers carefully considered the needs of homebuilders, including CRM integrations, home listing integrations, security integrations and follow-up. They thought of everything!
One of the most exciting aspects of UTour has to be the reporting — it is easy to analyze and customize the tour data. UTour has been a game changer and we have seen steady tour demand outside of our normal office hours. Plus, the real-time updates make it easy for our team to stay informed and prepared for each tour.
If you make one investment in new technology this year, I would highly recommend UTour.
— Valerie Heritage, Marketing Director at Simmons Homes
Our sales process has become more streamlined and we’ve seen overall improvements since partnering with UTour. They offered a straightforward integration with Lasso, our CRM system, so our sales team was able to adapt quickly and identify key prospects.
Through self-touring, home shoppers are able to qualify us as a suitable builder for them, accelerating the traditional sales process. UTour allows us to meet the demands of modern home shoppers and create a personalized buying experience.
We’re seeing our prospects connect on an emotional level — without a salesperson present. We recently had two sales conversions where the shopper began their journey with a self-tour and later came directly to our sales team ready to purchase a similar floor plan.
UTour has supercharged sales team productivity.
— Anthony Kent, Vice President at Cothran Homes
UTour is a safe, trusted system that has increased our efficiency immensely. Especially throughout COVID-19, it’s been an essential tool that’s helped us safely accommodate social distancing protocol while continuing to serve our customers. It’s really helped control traffic in our main model.
Their platform is user-friendly for both our home shoppers and sales team to navigate. On the backend, information was pulled in directly from our website. UTour also integrated flawlessly with our CRM system to ensure all of our new leads were logged into Lasso.
With self-guided tours, it’s like we have a silent salesperson always working to capture . And our home shoppers love the additional freedom to experience our homes after hours when site agents aren’t there. It’s been a win-win.
The UTour team has answered all of our questions diligently and thoroughly — WONDERFUL customer service!
— The Sales and Marketing Team at Chesapeake Homes