When surveyed, 79% of new construction buyers agree that the only way to understand the layout of a home is to see it in-person. Of those surveyed, 70% also indicated that it would be easier to unlock properties with their phone and tour them in-person on their own time — up from 64% reported in 2020. (Source: Zillow New Construction Consumer Housing Trends Report 2021)
These statistics reinforce what we already know to be true about the growing demands of today’s home shoppers and UTour can help you deliver on these expectations.
According to Zillow’s New Construction Consumer Housing Trends Report 2020, 59% of new home buyers prefer to tour homes in-person before making a purchase decision and 64% agree that it would be easier for them to self-tour homes on their own time. Per Zillow, this is “an indication that they also prefer to tour without an agent or sales rep when experiencing a home for the first time.” UTour is a critical tool for homebuilders to increase sales efficiently through more in-person, “no-contact” self-guided tours after normal sales hours.
Home shoppers demand more flexibility for touring homes, which is why UTour allows them to self-tour new homes on THEIR schedule. And after their self-tour, these leads have the information they need to take the next steps with your sales team.
You can automate the self-tour availability for model and inventory homes based on the days your sales managers are out of the office, create regional sales hubs, and eliminate the need to staff communities in the final opportunity stage.
As part of the self-tour process, UTour requires each visitor to verify their identity with a government-issued photo ID (e.g., driver’s license) or a credit/debit card and verify their mobile phone number, providing a verified data record for every visitor.
Ready to embrace the innovative technology that today’s home shoppers expect? Use the free resources below to learn how UTour is designed to make life easier for both home shoppers and homebuilders. It’s exciting and intuitive, and our team is available to help every step of the way.